TikTok LIVE Sales Trend, Guaranteed Profit! – Hello, Techteamers! Did you know? The trend of online shopping has been highly embraced by various groups since the pandemic. This has made the competition in the online business sector more intense, pushing business owners to be more creative and innovative in promoting their products on digital platforms.
Online shop owners are now competing to showcase their products through creative video and photo content on various digital platforms. One interesting trend is promoting products through live-streaming content on the TikTok platform.
TikTok is a social networking application founded in September 2016 by Zhang Yiming in China.
Currently, TikTok is recognized as the platform with the most users, with a total of over 2 billion downloads in the first three months of this year globally.
In addition to being successful and entertaining, the TikTok app is also considered powerful and effective in attracting new customers and increasing sales transactions. It is not uncommon for many online shop owners to focus on selling through TikTok LIVE.
Furthermore, TikTok has user-friendly features and interfaces. Through the TikTok Shopping feature, sellers can showcase interesting and interactive content in real-time, such as product reviews, unboxing, and information about ongoing product discount promotions.
What is TikTok Shopping? TikTok Shop is a social commerce feature that allows users and creators to promote and sell products through TikTok. This feature is available to TikTok users with business accounts.
Sellers can also interact and answer questions from followers directly. In this way, the interaction between sellers and potential buyers feels closer.
Moreover, sellers often employ various strategies through TikTok LIVE to increase content engagement through various offers and massive product discounts to attract customers’ attention.
Many creators of local brands and inspiring creators have achieved success through live streaming features on TikTok Shopping. In addition to increasing sales, these creators have also expanded their audience reach and collaborated with other creators, even local brands.
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