What is a Unique Selling Proposition (USP) - Hello techteamers… Do you know what are the important factors that a business needs to have to stand out from other businesses that are its competitors? Curious about what the answer is… Let's look at the following article!
In the world of marketing or sales, there is the term Unique Selling Proposition (USP). Unique Selling Proposition (USP) is one of the most important factors for a business or brand to stand out from its competitors' businesses.
What Is a Unique Selling Proposition (USP)?
Unique Selling Proposition is also known as Unique Selling Point, or USP. USP is a uniqueness that distinguishes your business from other similar businesses.
USP plays an important role and should be based on what makes your business or brand unique to consumers. In addition, you also still have to distinguish several aspects that are of concern to the target audience, so that the message you want to convey from your business is conveyed to the audience.
Every consumer who is going to buy something will certainly compare several products first before finally dropping the choice. There are several things that consumers certainly consider in buying a product or brand. For example, if a product is not popular, consumers are reluctant to buy it because they are not trusted.
If we want consumers to directly buy our products without thinking, then what we have to do is provide an offer with more specificity to consumers.
This is also in line with the explanation given by Neil Patel who stated that USP is a specific business goal so that brands are better known.
Tips for Determining the USP (Unique Selling Proposition)
1. Learn some USP from Competing Businesses or Brands
Try to see and analyze what aspects are not already in their product or store. To get started, you can visit competitors' online/offline stores. Then pay attention to all aspects, starting from the products, store appearance, performance, user experience, transaction process, to customer service.
2. Convey Your Points of Sale with Full Confidence
A unique selling proposition is not only unique to the company, but also unique to you. Therefore, you need to showcase yourself, the products, and services of your business. Your enthusiasm and confidence must radiate through the USP of your business.
Therefore, you must convey your points of sale clearly and confidently to create a USP that is unique to your business.
3. Knowing Consumer Needs
Determining USP will be useless if you don't know what potential customers want or need.
You can first survey consumers about what they expect from the products you sell.
Unique Selling Proposition Example
Since a long time ago, Starbucks has been consistent with serving coffee from premium ingredients. This is what his USP became. Although the price is quite expensive and now there are many choices of other coffee shops that are cheaper, Starbucks has never lost visitors.
Spotify eloquently tells us about its products. It wants to bring music into our lives and do just that by being available on our smartphones when we are mobile and also on desktop or PC. The USP of spotify is Soundtrack your life.
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