Hello, Techteamers! You’re probably familiar with hashtags (#), right? This feature has become a must-utilize tool in social media platforms like Instagram and Twitter.
Hashtags are similar to hyperlinks in that they can be used to isolate or separate a topic, making it easier for others to find related content.
Based on research conducted by Simply Measured on hashtag usage, it was found that posts using hashtags can increase engagement by 12.6% compared to posts without hashtags.
Therefore, hashtag usage can also be beneficial for your business! Incorporating hashtags is one marketing strategy to boost your business sales.
So, how can you optimize hashtags for your business? How influential is the hashtag feature in social media as a marketing strategy? Let’s find out!
Using hashtags requires careful consideration, and here are some tips to optimize their usage:
- Create potentially viral content The concept behind this tip is to grab the attention of potential customers for your business. You can create challenges or contests for your customers and include relevant hashtags. To make your content trend, you can also follow the latest trends on social media, such as the Kiki Challenge, Falling Star Challenge, Ice Bucket Challenge, and more.
- Plan and research your content and hashtags Another important aspect to optimize hashtag usage is to increase brand awareness and traffic to your social media platforms. Additionally, customize your content and hashtags to match the characteristics of each social media platform, making them more relevant. For example, videos for Facebook, photos for Instagram, articles for blogs, and so on.
- Tell a story with your content and hashtags Using storytelling techniques will make your social media content more engaging and high-quality. Hashtags associated with the story will make people feel involved when they share your content. Thus, indirectly, through hashtags, others can help promote your business.
To optimize hashtag usage, consider the following:
- Relevance: One function of hashtags in marketing strategies is to provide additional messages to customers, making them more familiar with your brand. Therefore, choose hashtags with words that are not excessive or unrelated to your content. However, still pay attention to trending hashtags among the public.
- Quantity: The second thing to consider is the quantity of hashtags. Avoid using excessive hashtags in your posts. Remember that hashtags are used for categorizing, grouping, or separating different topics or discussions.
There you have it, Techteamers! Now you know the functions of hashtags and how to optimize their usage. Have you been using this feature for your business? To stay ahead and not fall behind your competitors, start maximizing the hashtag feature in your business content!
Thank you for reading our article about using the hashtag feature in social media, Techteamers!
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