Photoshoot Tips for Personal Branding! – At this time, personal branding is important to do to each individual if he wants to succeed. Believe it or not, every human being is part of a product that must be able to sell. Where it means, that every human being is meaningful and has valuable value.
When you’ve built personal branding through social media, sometimes you feel less than displaying a portfolio. That is to display a photoshoot of yourself on existing social media.
Photoshoot is important for personal branding, because people can judge who we are, who we are and how people are communicated through social media, one of which is by using your good personal photos!
Scheduling a photo shoot with a professional is one of the best investments you can make for yourself.
If you’re having trouble thinking about what to share on Instagram, what to embed on Pinterest, feeling embarrassed about your website, or having trouble talking about the products or services you offer, then you can use photoshoot!
Quality shots can help you showcase your unique business or talent. It can also help you in building a stronger relationship with your audience.
In this article, you will learn how to better prepare for a successful branded shoot, understand shooting planning with an expert photographer, and identify strategic ways to use photos more usefully.
1. GOAL IDENTIFICATION
What is to be achieved with the shoot?
Do you want to capture some of the behind-the-scenes of a business such as offices, employees, or the tools used? Do you want to use this image for a website? or for social media posts, or to showcase the latest products or services?
Try to set a shooting goal and how it will help you in both branding and your business.
2. CHOOSE THE RIGHT PHOTOGRAPHER
Make sure the photographer chosen is one who has work experience in photography and upholds aesthetic values.
Try asking ourselves the question “Are We going to be a good fit?” before hiring a photographer, maybe you can also ask a little about the aesthetics of their previous photos, how the audience responded, and the shooting location chosen.
You should also discuss the length of the shoot, the number of locations, clothing changes, editing, including the turnaround time to receive the final photo and the cost.
Discuss any insecurities or concerns with the photographer, so you can resolve them together. If you want your photos to be able to exude confidence in the camera, then ask your photographer for help, and they will guide you during the shooting journey.
Help the photographer understand your purpose and what aspects of the business and which parts of yourself you want to get rid of, such as not wanting to look fat.
3. CREATE MOODBOARDS
Visit Pinterest or Instagram and collect resources to create a moodboard for your photo shoots. Create moodboards that can help convey your look, feel and identity to the audience.
Use a moodboard that draws inspiration and helps make your shooting goals a reality.
If you’re using a moodboard, then don’t hesitate to communicate it to your photographer, so they can reference poses, photo angles, and locations that help convey your personal branding.
4. MAKE A SHOT PLANNING LIST
After determining the photographer, shooting logistics, and price. You can start identifying the shooting location and details of the photo session.
Make a list of shots by identifying the location, the clothes to wear, and any activities possible.
It’s also the best time to identify any props or aesthetic elements that will be brought to the shoot to help strengthen your relationship with the audience (i.e. trading tools like brushes, computers or other tech gadgets, books) and so on.
Make sure your outfit fits your overall personal branding aesthetic, and make sure you’ve chosen a location that the audience can identify.
5. COLLECT CLOTHES
Try not to overthink this one. The best thing to do is to dress like yourself, which depicts you as a whole and originally, because the purpose of this photoshoot is to convey who you really are!
If you like cute clothes, then wear clothes that are cute, decent and fit the theme you want to convey to your audience!
The color of the clothes you wear doesn’t have to be exactly the same as your Instagram or social media palette, but make sure the colors don’t clash. Keep in mind that this shoot is meant to reflect personal branding and show its aesthetics.
6. IDENTIFY HOW AND WHERE PHOTOS WILL BE USED
Will your photos be used on your website?
Do you need the image offset to one side for text? Would you use this image for Pinterest or for a YouTube cover image? Have you anticipated using these photos for ‘About Me’ on your website or for your Instagram feed?
All these details are important because they will help the photographer to identify the best angle and direct the camera movement.
7. BUILD CONFIDENCE IN FRONT OF THE CAMERA
In encouraging and assisting you in getting elements, consider playing music, grabbing a boba or coffee to get excited for the photo.
You should also consider starting shooting somewhere or at home, so you can easily shoot.
Ask the photographer to provide feedback on where to look and where to stand during the shoot. A great photographer will guide you through the shoot and give you positive feedback.
Have fun, relax and remember to smile! If you don’t have time to take a calm photo, just calm down.