Landing Page is a specially designed webpage on a website that takes into account marketing purposes. This page is displayed when visitors access the website through paid search results.
Background of the request for creation: The business owner wants to maximize the growth of their business by acquiring leads, maintaining leads, and increasing their conversion rate to boost sales.
Goals and benefits:
- Enhance the credibility and brand awareness of a business.
- Display positive testimonials from your customers.
- Collect potential visitor data or leads. These leads are nurtured by the business, with the expectation that these potential customers will make purchases in the future.
- Expedite transactions. A landing page provides a specific pathway for visitors to access the products or services they wish to purchase.
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