What is Landing Page ?

Landing Page is a specially designed webpage on a website that takes into account marketing purposes. This page is displayed when visitors access the website through paid search results.

Background of the request for creation: The business owner wants to maximize the growth of their business by acquiring leads, maintaining leads, and increasing their conversion rate to boost sales.

Goals and benefits:

  1. Enhance the credibility and brand awareness of a business.
  2. Display positive testimonials from your customers.
  3. Collect potential visitor data or leads. These leads are nurtured by the business, with the expectation that these potential customers will make purchases in the future.
  4. Expedite transactions. A landing page provides a specific pathway for visitors to access the products or services they wish to purchase.

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