8 Mistakes to Avoid When Timing Content Posting! – There are so many ways and strategies used in developing social media and posting a blog.
You already have important skills, if you manage to identify your target audience, segment your audience, and create engaging and informative content.
However, have you ever experienced this event?
When you have prepared everything in creating content. But at the end, you feel indecisive, because you’re wondering about, “When is the best time to publish a blog post?”
If you have a job related to social media, this question might relate.
Indeed, when is the best time to post on social media? Is there a best time to post on Instagram? How can I find out?
Indeed, when is the best time to post on social media? Is there a best time to post on Instagram? How can I find out?
In the hope of answering these questions, the Tech Team finds out what strategy is suitable for posting content on social media or blogs. However, Tech Team Indonesia is also able to help you manage social media.
Tech Team Indonesia has a social media management service, where we research, explore and test the best ways and optimal hours to post content on various social media platforms. This is done to ensure that your content and goals can be achieved.
But if you take the time to test and research about the right time to post content, that’s great for you. Maybe this article can help you about 8 mistakes to avoid when determining the best posting time! Let’s look at it to the end!
8 Mistakes to Avoid When Timing Your Content Posting
When you start researching and planning the ideal posting time for content, you’re more likely to make mistakes.
Don’t worry! Because by making mistakes, you will process and mistakes will help you to learn more. However, mistakes can be avoided if you know them in advance. This will streamline your time, so no time is wasted.
1. Not Planning
The biggest mistake made when timing a social media post or blog is not having a plan in advance.
You can make a plan by developing a content calendar for the next few months, and carefully, every month you can evaluate and plan the best posting time.
2. Not Compiling the Best Time Research
An easy mistake to make, when looking for the best time to post on Instagram, TikTok, or other social media platforms is not to do your own research.
Out there, there are many sources that can tell you about when is the best time to post on social media, it can be from the internet, blogs or websites, one of which is the Tech Team Indonesia.
So if you want to add insight into social media and the best time to post content, then increase literacy from wherever the source is. Feel free to take notes and receive as much knowledge as possible from experts.
3. Not knowing the purpose of the content
What is your reason for posting the content? Before you set a posting schedule, think carefully about the purpose of your content. Do you want to optimize social media, comments, and responses on social media or increase your website traffic?
Some people have found that morning posts tend to have higher click-through rates, while posts on social media on Sundays get the most shares. Defining your goals will help you develop the best time to post content and blogs.
4. Not knowing one’s own audience
Don’t let you not know who your own audience is! Because it’s hard to know when to post content, if you don’t have a clear audience yourself! Get started right away if you don’t already have a target audience.
Once you have a clear picture of who will see, read and watch your content, then you can do some research to determine at what time they are active online.
5. Not Using Data
What is the best way to do your own research?
That is by recording, writing and using data from blogs or social media platforms, and analyzing their performance. When does your content post or blog consistently receive the most traffic? What time does your audience come online?
But we realize that you don’t always have a lot of time doing research. Tech Team Indonesia can help you manage social media along with monthly content traffic reports. So you don’t have to worry about the performance of your social media!
6. Not adjusting the posting time on each platform
Do you regularly publish blogs, then directly post links on all social media channels? If you do, stop right now!
This is because, each social media platform has its own optimal posting time, and the best time also depends on your audience.
7. Not Considering Rush & Non-Peak Hours
While it’s a good idea to post content during peak hours (a time when most people use a particular platform), it’s a good idea. You also need to think about posting content during off-peak hours, to increase engagement.
Experimenting with posting similar types of content during peak and off-peak hours can help you in deciding which option is best for your target audience.
8.Test Plan Options A & B
Everything in marketing requires testing and optimization, so you need to develop and test some theories, before you find the right time.
Don’t be afraid of testing plan A & B – This can help you eliminate the wrong variables, and sharpen the best post time for your audience.
By doing research, looking at data, and testing theories, you can develop the optimal posting time for your content on various blog platforms and social media.
If you are looking for a social media professional, strategist, and social media expert who can help, you can contact the Indonesian Tech Team.
